The lulu summer sneak peek video is here!
BUT OMG.
I had to watch this video like 4 times because I immediately started freaking out and couldn’t pay attention to the clothes at all. The video was shot in Sedona, AZ, aka just a short jaunt from my house, aka the place you see me posting pictures of on my Instagram and on this blog all the time! I was immediately scanning the scenery looking for things I recognized, forget the clothes! (Not that there was much to see anyway!)
Basically: I’m feeling really validated about my obscure geography right now.
This action shot is a little too fast to make out much of anything. This is basically the only color in the whole video. :\
Iconic wrap coming back? Or something very similar. There’s the edge of a new pattern on the bra underneath, but you can’t see enough to make anything out.
Another of lulu’s annual tennis capsules is coming.
One of the only actual sneak peek shots, a dottie dash miss misty jacket (pretty sure it’s a miss misty anyway).
Varsity shorts and city skirt (city skirt also has some grey t-shirt with it). Why did they waste a solid, clear shot on items that are already out? I don’t think that counts as a sneak peek…
SO MUCH BLACK AND WHITE. The men’s sneak peeks didn’t fare any better, color-wise.
Some black tank with the obligatory mesh insert.
Zip front bra, perhaps a swim thing? A little bit of a print on the shorts too, it looks like heat wave but I’m not sure it’s the same.
Looks like high waisted bottoms are in the works for the next swim capsule? (Side note: I think this might have been shot somewhere else. I don’t think there is stand up paddle boarding in Oak Creek, which is the only water in Sedona.)
One last shot, which you can compare with the following:
I posted this photo in December of the same place! Notice the rocks in the far-off distance that you can match in the two photos. This is at the end of the Fay Canyon trail in western Sedona.
All told, I’m only enthusiastic about this video because of the locale, there really is almost nothing to see, and none of it exciting to me. It’s a fun, summery video and all (although why do only the boys get to mountain bike, jump off cliffs, and be all athletic while the girls just look wistfully into the distance and do exclusively “softer” activities??), but it’s not making me feel more excited about the upcoming lulu season per se. There’s so much potential with the sneak peek videos to really hype things up, but I feel like they’re wasting opportunities these days by choosing bland, black and white gear and/or core items that aren’t specific to the season at all. There hasn’t been a solid sneak peek video that’s excited me for quite a while now.
P.S. Confession: there’s a liiiiiittle part of me that wonders whether lulu got inspiration from my blog (and the pics I post because of where I live) for the choice of location with this video, especially since it’s not exactly an obvious choice, nor is it particularly close to Vancouver or easy to get to in general–there are so many other great and summery national parks and beautiful places between here and there! I would really be flattered if they did take cues from here, but I’m probably reading too much into it.
Ah so cool! I know a girl in the video. She is an educator in the U.S., as are the other models. I think that’s why they choose a U.S. location … But I mean Sedona is BEAUTIFUL, so I bet if they saw your photos it wouldn’t take much for them to hit up your hood. :) Yay!
Yeah I noticed a couple comments on facebook mentioning some of them were also store ambassadors. I think it’s nice that lulu chose “normal” fit people, if you will, as opposed to hiring models who may or may not know anything about fitness and lulu.
As soon as I saw the video, I immediately thought of the beautiful photos YOU have posted on your blog. I just came back from Sedona myself and it’s so beautiful there! I got a similar feeling and was wondering if the folks over at Lulu read your blog And was inspired by it. If so, credit needs to be given where it’s due! I want to congratulate you on the anniversary of your blog. I love reading your opinion about the new gear, prints and colors as well as your progress on your goals. You look amazing!
That’s awesome, I hope you had a great time! :) You picked a good time of year to go, it’s not too hot yet and it’s not full-on tourist season quite yet so not as crowded. I hope you missed the serious cold snap we had a couple weeks ago and got some nice weather.
Anyway, if lulu was gonna be close by, they could’ve called me! That’s what bums me out. :P After all, they wouldn’t have had to fly me across the country to be in this video, bahaha. Also, thank you so much for the kind words! :)
Like sc, thought of your blog when I watched the video! Sedona is just too beautiful for anyone to overlook for a shoot. I’m pretty sure your blog gave them quite a few ideas. I would love to SUP in that location shown in the video, wherever it is.
Woah, more mesh, more wrinkly tencil stuff, and another miss misty? Seems like we’re getting many miss misty jackets this year.
I’m wondering if the SUP location is in Lake Powell, which would be about 4 hours north of Sedona and basically the closest body of water: https://www.google.com/search?q=lake+powell+paddle+board&es_sm=91&source=lnms&tbm=isch&sa=X&ei=yIdDVf3ZG5ProATutYDgCw&ved=0CAcQ_AUoAQ&biw=1439&bih=731 That’s a hella long way to drive for like a 2-second shot though! Just not sure what else would make sense.
But yeah, the miss mistys will never end! They seem to get mixed reviews so you’d think they’d change it up a little. I hope the actual summer stuff is more interesting and fun than what’s shown here.
Thanks! SUP at Lake Powell would be fun. Flat water with dramatic landscapes – best way to get some cardio action. You should visit the lake too! :D SSs are perfect for SUP.
Perhaps the footage would be used for the another video dedicated to swimwear? Yes, otherwise that’s an expensive 2-seconds.
That’s an interesting point that they might’ve filmed swim at the same time. I actually ended up sleuthing around on instagram and discovered the SUP part was filmed at Slide Rock State Park. They must’ve brought their own SUP stuff and only been up for a couple minutes for the shot. Although I haven’t been to Slide Rock yet, I don’t think you could get very far on a paddle board.
i agree with the lack of colours, the fact that most of it are not actual sneek peaks, and yeah, where are the girls jumping off cliffs!!?? and wrinkled tencel, not a good look :(
it’s sedona! i read this in the fb video comments:
Allison Barr Ashli is this YOU?!?!? You look amazing!
Ashli Katz yes ma’am!! thank you it was so fun! And in Sedona of all places!?!!
Yup, the other commenter mentioned one of them is an ed, too. I am tempted to message the girl tagged and ask if they drove to Lake Powell for the paddle boarding shot, haha, but I won’t cause that’s weird. ;)
do it do it :P
SOOO I didn’t actually have to message her, but I did some sleuthing on Instagram, and it turns out the SUP part was filmed at Slide Rock State Park, which is basically in Sedona after all.