1) I was really surprised by upload tonight. The store pics that were coming up yesterday and today were really unimpressive and there really wasn’t a whole lot to see. There ended up being a TON online that wasn’t in stores, including some interesting surprises.
2) US got the shaft this week. There are 41 women’s items on the “what’s new” section on the US side. Canada, meanwhile, has 61. (Methodology note: I just counted the pics, not each individual colorway that’s new.)
3) I’m getting awfully jaded with lulu’s constant insistence on innuendos in their marketing. The front page today advertising this week’s upload is “practice safe sweat”. A few weeks ago, the slogan was “we like it on top”. I feel like I am constantly seeing little quips like this. I’m not one to be uptight–I frequently laugh at and make inappropriate jokes, and Cards Against Humanity is probably one of my favorite games ever–but I find their suggestive taglines to be immature and kind of tacky. I mean, they’re supposed to be a yoga company (in large part), and they make sex jokes? Who writes these things, a 16 yr old boy? I’m over it.
First and foremost: this stride jacket, while marred by heinous colorblocking (patternblocking?), features one of my favorite colorways evereverEVER, coco pique. I go at least as crazy about coco pique as I do herringbone. Besides the stride jacket, one of the 2 colorways of the cocoon car coat (also otherwise heinous) features coco pique. LET THERE BE LOTS OF COCO PIQUE THIS SEASON PLEASE AND THANK YOU.
New polar parka. Blah blah blah whatever, looks boxy. $298–zing!
New brisky biker jacket made of softshell fabric. I don’t like the different material on the body and arms, it looks mismatched. Another expensive item at a cool $228. Canada only.
Pizazz might be coming back? This stash it tank has a pizazz body with a bumble berry blossom stripe bra. I’m solidly “meh” about pizazz in general. US only.
The new vita racer tank is like a longer version of the vita loca tank. Well, the front is longer, the back crosses over just above your WU waist. I like this a lot better than the vita loca tank. US only.
Flip your dogs are back in the US in grey and cozy stripe toothpaste.
New layered long sleeve tee–Canada only–has what looks like a tee overlaid on a button-up. I guess the right person could pull this off, but not something I would ever pick up.
The new tank I noted in today’s earlier post is actually a leotard, the citta leotard to be exact. Totally looks like a swimsuit but I guess most leotards kinda do.
Cotton rolldown wunder under pants in a new colorway: bark chocolate. Lulu doesn’t do a lot of browns so this is an interesting addition. Canada only.
New seek the heat crops. They are luxtreme in the front and fullux/iplux in the back. They come in inkwell and black/soot inky floral, although the print is only on the front half. Canada only.
I’m a Virginia native, and when I saw these new rust berry trackers, they’re almost a dead ringer for Virginia Tech’s colors, except that flaming tomato is a little more red and not so orange. Whatevz, close enough. Canada only.
A pace setter skirt was released in black/deep coal petal camo, which means speed shorts are very likely in this colorway and so I should probably start thinking about whether I will be needing them. The skirt is 4-way and in Canada only.
Lulu usually includes a liner bag in their full-size bags, but now you can get a set of 3 matching liners by themselves (“sweat happens liner bags”), to the tune of $42. The two colorways they’ve put out so far look really great together–this was a clever move on their part because the margins on these have got to be sky high but the finished product is undeniably adorable. This one’s Canada only too.
Honorable mentions:
– Black inky floral speeds were uploaded to the US
– Canada finally got the black herringbone vinyasa. Surprisingly, it took it between 10 and 15 minutes to sell out.
– The cocoon car coat, which was uploaded to both sides, is sized XS, S, and M. Huh?
– The underwire bra that uploaded to Australia yesterday was uploaded, and as I suspected, it goes by the name “boob wired bra” in North America, versus the “wired for bounce bra” down under.
– In case you’re not over sashico, there’s a black/white/grey version of the sashico wunder under crops now, too, on the US side.
– The US side is still waiting on the rebel runner jacket and vest.
– New formes: flaming tomato (both sides) and heathered deep coal (US only).
– Canada got another color of the right as rain jacket: stormy grey, which is kind of a dingy looking colora little more grey than dune.
– The US got new fuel green (solid) skinny wills.
Colleen says
I agree with you about the stupid comments on the opening page.
AgentAthletica says
I’m glad I’m not the only one, I feel vindicated, lol.
Marshmallow says
Thanks for the vent on the sexual puns. They’re all over the place with this company. I find it tacky while really calling attention to itself… Do they think their demo would be all about it or what? I always read it and go, “Ooookay. Anyway…”
The liner bags are cute and I want, but I personally find $42 to be kind of on the unthinkable level for them.
AgentAthletica says
Yes, that’s something I didn’t articulate very well in my mini-vent: the demographic just doesn’t make sense. Their 30-yr-old running yogi professional women is not going to be the kind of customer who is attracted to “clever” sex jokes. But then, they did put Ayn Rand propaganda on their shoppers once, so I guess we shouldn’t be surprised!!
I agree that $42 is way overpriced for the liner bags, but they’re cute enough that I’m sure their customers will still buy them, so it’s clever. That said, I bet I could find something equivalently cute on Etsy for a fraction of the price, just without the lulu logo and the colorways that coordinate with my outfits. Meh.
AgentAthletica says
Ugh! I just opened my product notification email and the featured photo is captioned “go all the way”. F(*& off, lulu.
Marshmallow says
When I saw the email notifying me of your reply, I snort laughed. They’re really laying it on thick aren’t they! I only opened the lulu email after reading your comment. They shoulda stuck with “nose to toes”…
Whitney Lawson says
Now the new account sign in page says “let’s be friends with benefits”…… really?? I am curious as to what these supposed ‘benefits’ are supposed to be, regardless of the innuendo…
AgentAthletica says
Maybe the “benefits” are that you send them money and they send you stuff. Except that sounds more like prostitution to me, lol. Wouldn’t friends with benefits mean you shouldn’t have to pay to get the goods??? Hehe.
jennb says
I’m thinking that they are referring to the membership/points system that was mentioned on heylululemon and has been updated to going for it back in July.
https://www.heylululemon.com/ideas/1113#comment-7327
Patricia says
I am new to LLL, but I am totally confused by what is uploaded. I have been following what will be coming out next and I watch for things that will work for my shape, colors I wear, activities I am interested in, but then items I expect aren’t uploaded and if I decide to “try” something that is out of my normal routine, colors that go with it aren’t uploaded for weeks. This is getting a little too hard….
AgentAthletica says
Yeah, things used to be SO much more coordinated and cohesive, but the past few months things have just gone haywire. : I share your frustration about expecting certain things and not seeing them for weeks, or having coordination be all over the map. I hope they get their crap together soon…
Melissa says
They’re just so heavy handed with their sex jokes. Every time I see one I just groan and roll my eyes.
Not too much I’m interested in this week. I hope they’re getting ready to ramp up for October.
the gelt says
1. for serious, they might as well write “that’s what she said” on their next batch of red shoppers. save us all the mental energy, thaaaaaanks. 2. i saw that some mesh bangbusters appeared last night – thoughts as compared to the originals? 3. contemplating the gray in the flow crops. will report on sheerness. 4. think the leg-warmers will keep deadlift bruises away in the winter or should i stick with socks?
AgentAthletica says
I know the heathered medium grey in the flows were super sheer for most people, and heathered slate is pretty close. : Hopefully better luck though! I haven’t tried the mesh bang busters yet. I kind of prefer the look of regular solid luon, but I don’t know if it would feel better. Lastly, I personally wouldn’t wear leg warmers for lifting. The “stirrups” would be bulky in your shoes but not enough coverage to go without socks. Also, a lot of leg warmer fabric is a bit on the delicate side and might get torn up on the knurling.
Jenn @ Running on Lentils says
LOL on the innuendo. One recent store PN I got had the heading, “Everyone loves a nooner.” What?! But I work in an office with constant sex jokes (meetings involve at least one “that’s what she said”), so I thought I might be the oddball to wonder where Lulu’s head’s at.
Nothing for me this week…good since I got a major haul last week.
AgentAthletica says
Lulu must have some kind of repository of tacky sex jokes for their PNs that stores can go check, lol. And yay for the easy week, I think? lol