An email went out today to SeaWheeze 2015 runners with some sneak peeks of this year’s SW collection. For those who may be unfamiliar, every year lululemon holds a half marathon in Vancouver. As part of that, they produce a capsule collection of gear available exclusively at the SeaWheeze pop-up store (aka expo)*, open for a couple days surrounding the race. SeaWheeze is on August 15th this year, only a couple weeks away!
*Technically it’s not perfectly exclusive, since SW gear also is sold in Australia several months after the race (with the regular lulu logo instead of the SW logo). For North Americans, SW is the only place to get it.
This year, lululemon has wizened up a little and made the first couple hours of the SeaWheeze store open only to runners. In the past, the store has been invaded by tons of non-runners buying up tons of product to flip for insane profits. Giving runners first dibs is more than fair.
Anyway, here are the sneak peeks:
A cool racerback in a new green that looks like green bean. It’s trimmed in black and white stripes. There will also be SeaWheeze edition take 2 bras, which is an odd choice because that wasn’t exactly a hit when it first came out a few months back. Also, the shorts are actually pretty clearly tracker shorts, not speed shorts as they are labeled. If you look closely, the print appears to be a colorful array of bug specimens (of all things).
Keeping with the “science” theme, these speed shorts (actually speeds this time) have a pattern that looks like bacillus bacteria, or maybe pills. The irregular zig zag pattern on the swiftly long sleeve is kind of nice. Something like that on speeds could be cool maybe?
Miss misty jackets are still going, also featuring the scribbly zig zag. I doubt the miss mistys this year will be nearly as popular as the downtime jackets last year. The speed tights here also feature that pattern. SeaWheeze gear always features really vibrant colors, and this year looks like it will be no exception.
More speed tights, and the stash it tank (first appeared last August) is back. The tank looks almost exactly like this stash it tank in bumble berry from last year.
So far, none of these designs are ringing my bell. I’m a professional scientist, so I’m not sure if that ruins the “science” theme for me (it comes off as a bit kitschy), or if it’s purely an aesthetic thing. I don’t think they’re bad designs, and I do have to give lulu kudos for thinking outside the box, but so far I wouldn’t go out of my way to acquire anything I’ve seen so far.
This is way off topic but I’d be curious to get your take on the Lululemon Murph window controversy that’s brewing in SoCal in an article. https://instagram.com/p/5dkRb3R1ES/
Link to article? Did a search and nothing came up.
There’s not really an article, you’d have to check out @russ.greene on instagram as well as the accompanying comments. I’m of two minds about it. It’s clearly tasteless. However, if it gets one person to wonder, “Who’s Murph,” and learn something about Lt. Murphy and the sacrifice he made, the poor choice may be worth it…
I was curious, and found it on https://instagram.com/russ.greene/
I’m not a cross-fit person, but it looks like there’s a few cross-fit workouts that are named after heros including “Grace” and “Murph”. I would have guessed that’s what the window must be referencing, cross-fit workout names, but I guess not everyone is aware of the backstory to the names. http://www.wellsstreetcrossfit.com/2015/05/murph/
Your comment is actually the first I’d heard of it. It’s not the first time lulu’s window displays have been a bit tone deaf. I agree with your assessment, though. It’s pretty insensitive and in poor taste. Lulu seems to think making cute, cheeky jokes excuses just about anything.
I set aside a decent chunk of money for the seawheeze store but the bad bra, terrible tank and bugs really is falling flat for me! I was hoping for Run Stuff bras. Now I can go ahead and buy the few things I’ve had my eye on online (run stuff bras, tied tank, ftbw).
Too bad. :( I feel like a lot of people were really hating on the previews last year, but a lot of things ended up being pretty popular and well-loved, so maybe there will be some surprises.
Yes, I was one who hated on the tie dye last year and in person they were gorgeous. But, in my mind, there’s a difference between 80’s tie dye look initially that ended up looking very cool and beetles on my butt. Lol! I just can’t do beetles on my butt this year. The zig zag black/white and gray speeds are probably going to be a buy and if the green comes in a swiftly tank i’ll grab that (don’t like luxtreme crbs). That’s okay, I need to dial back on my lulu spending in Vancouver anyway :)
Last year I think there were like 5 or 6 shorts patterns so…I guess you never know what else they have up their sleeve! Maybe something cooler than beetles, lol.
I actually LOVE that whole first outfit–the green CRB & beetle trackers. I am not going to SeaWheeze this year (but plan to next year!) so if there is a SeaWheeze angel out there who would pick up those 2 things for me, I would gladly compensate her!
Jenn –
What size are you in CRB’s and speeds?
Size 6 in CRB & 8 in trackers (can’t wear speeds).
I think that outfit would really suit you! :) I hope you can sort something out.
You’re a professional scientist!! SO cool!
Thanks! :)
Reebok actually did a bug short earlier in the year.
http://www.reebok.com/us/reebok-crossfit-woven-short/B83607.html
Huh, what a weird trend…
I might be a bit late, I did my thesis on Campylobacter and I’m super excited for shorts :D
Love it!!!! Sounds like these are a match made in heaven. :)