Happy Friday!! The Ivy Park launch this week sold like hot cakes, but there's lots else to see from the rest of the spandex world, too. I am in love with this new strokes of genius bra by Beyond Yoga, found via Revolve. The stringy, strappy details are a little bit reminiscent of lulu's free to be wild bra, except BY's version looks sturdier. So far, besides Revolve, I also found this bra in ...
Activewear News
Everything to Know About Beyonce’s First Ivy Park Collection
Ivy Park is here! Beyonce and the designers didn't take a typical feminine approach with this fitness fashion collection. Instead, it's an unapologetically strong look. Instead of girly neons and florals, you get blocked text, angular patterns, and lots of neutrals. Ivy Park definitely occupies its own clear aesthetic in the fitness fashion space. For the most part, prices are pretty ...
This Week: Ivy Park by Beyonce + New Beyond Yoga x Kate Spade
Introducing IVY PARK a new activewear brand for women. Arriving 14.04.16 #IVYPARK A photo posted by IVY PARK (@weareivypark) on Mar 31, 2016 at 7:09am PDT This week, Beyonce announced Ivy Park, a new collection of activewear and athleisure coming to stores on April 14th. There are a whopping 200 pieces in the collection, which ranges from $30-$200. The branding behind the collection ...
New and Noteworthy: Lululemon Pretties + Sweaty Betty Yoga and 20% Off
Hey friends, happy Easter weekend! I have a 3-day weekend and I'm pretty stoked about it. I'm heading down to do some shopping with my day off today and will be reporting back soon!! :) Here's what's new in the fitness fashion world lately: Lululemon is picking up the pace lately with pretty colors and interesting styles. These cyber jungle hero inspire tights (only available in ...
Fitness Fashion Trends: Marble Activewear for Spring
Marble is everywhere lately, and fitness fashion designers have been getting in on the action. The light look makes it fabulous for spring, and the look of marble radiates luxe vibes. In the photo above, I put together a few brands' interpretations of the marble trend. If marble makes you swoon, too, these styles will fit a variety of budgets: 1 | Varley Sofia leggings (more sizes here and ...
New and Noteworthy: Mara Hoffman Prints + Alala Electric Stone + Heroine Spring
First up, my favorite new arrival this week: this voyager blue gym bag by Mara Hoffman (found via Carbon38, though it's at other retailers as well). I'm loving the saturated blue and the bright colors in this print. It fits well within my color palette and is a great accent to punch up an outfit. The $163 price tag is not cheap, but not totally outrageous. Based on the measurements, it's a ...
