This week’s what we love preview is a preview of the next swim drop. Sadly there aren’t any hints about other “regular” clothes, just swim! I was hoping to see a heathered jeweled magenta CRB in the previews. Ah well!
New salty swim racer top. This is advertised for larger-cupped ladies, and indeed it does have a lot more coverage than most of lulu’s swim tops. It’s nice that it ties in the back since the ones that don’t can cause problems with fit through the rib cage. The back also reminds me of the pace bra from a couple years ago. Also, looks like stripes will be a prominent feature for this next swim drop.
Another salty swim top that reminds me of a bra: this one looks like the arise bra. This one is advertised for C’s, but that might be a little ambitious because of the mesh, which effectively lowers the coverage by quite a bit. Looks like this is the crosscourt petal pow pink print. Surf to sand is coming back too with current colors like heathered jeweled magenta.
The surf to sand one piece looks like the surf to sand sport top in the back, though the addition of the adjustable ties is nice. The coverage of a one piece is balanced out by super-low coverage in the bust and butt. This model is bustier than most of lulu’s models and I swear she is about 1/8″ away from a major wardrobe malfuction. I’m surprised they used her for this piece, but not for either of the pieces intentionally designed for bustier ladies?
High waist swim bottoms are making their debut. With high waists trending sooo hard right now, this seems like a logical move. Of course, in typical lulu swim fashion, it’s not going to offer much coverage through the bum. The salty swim hipster looks similar in coverage to the surf to sand hipster, but has a slightly simpler design.
The surf to sand bikini looks largely unchanged from the colors already out, except that they dumped the contrast trim.
Two swim tops coming, one for each country for now: a sleeveless rashguard for Canada (I think that’s crosscourt petal clarity yellow, but hard to tell) and the sun runner LS for the US. Note the shorts in the sun runner pic. I think they’re the shorts right under this, and it looks like a new print similar to heat wave. While the rest of the items up to this point is lulu’s new aquelu swim fabric, these are warpstreme, lulu’s other favorite new fabric.
Lastly, one more thing in warpstreme: sweat 2 swim water shorts. These also incorporate another of lulu’s favorite things: laser-cut perforation. The length on these looks a little longer than previous shorts like the water bound shorts and certainly the surf to sand boyshorts.
While they are making a little bit of progress, I still feel like they are behind the curve compared to other brands. The only one with color is the triangle top, and, unfortunately, it would never fit my chest.
The bottom coverage is getting better, but it is still not great. I would say it would be moderate coverage with none being full coverage. Even LSpace (which has its own active line) has options with fuller coverage.
I might consider trying on the pink one if it came in the Salty Swim Sport Top….but I would probably prefer to invest in LSpace or Athleta for a sporty bikini.
Yeah, in general I would say their swim stuff pales in comparison to so many other brands, especially the ones that specialize in swimwear. I think they’re mostly relying on brand recognition/loyalty (and nice colors) to sell them. They’ve made quite a few swim collections at this point and it’s strange to me to see how slow they’ve been to adapt to the fairly obvious issues that most people have with them.
I do feel after all these years that their swim line is the weakest of the lot. Maybe they should just dump it and focus on improving their current lines. I m not sure if it is due to the material or design but I def won’t wear them out for more vigorous water sports. the water bound bra has so far been the best imho. N it has slots for cups (lol very impt for me). Prana has a good swim line which I Purchased last year.
I agree it’d be a better to spend their time and resources on improving their core products. The stuff like the water bound bra and other swim/gym crossovers are ok, but the straight-up bikinis seem to be the most problematic and farthest away from their main mission.